How the Left Has Been Winning the Culture War

At the heart of Generation Identity is the concept of metapolitics. It is our raison d’être, it is at the basis of everything we do and it is indispensable to our struggle. To understand the effectiveness of our activism, one must first understand metapolitical action. So what is metapolitics? It constitutes a form of political activity that is primarily concerned with culture, ideas and values.  Instead of contesting for people’s votes via electioneering, we contest for people’s minds via on-the-street activism. We engage in a culture and information war, constantly aiming to feed our ideas into the political bloodstream in order to shift what we call the ‘Overton window’, that is the window of what speech is considered acceptable.  Our activism serves to normalise our ideas, to popularise our identitarian concepts, to spread awareness of our country’s biggest threats, to reverse the dehumanisation which patriots have been subjected to, to act as a pressure on the state and patriotic parties and to activate the silent majority. Watch Martin Sellner explore the theoretical background to Metapolitics Here.

History is littered with successful metapolitical movements like ours, the most recent and most monumental example of this being perhaps the Sexual Revolution of the 1960s. The 1960s saw a seismic shift in the metapolitical landscape of both North America and Europe. A vocal minority noisily challenged the well-established traditional values of their contemporary society and managed to bring about a complete change in the zeitgeist. Traditional philosophies were supplanted by the philosophy of ‘progressive free love’. Who was at the source of this metapolitical success? Whilst it is difficult to pin down to one group or factor, we can attribute much of the responsibility to the ‘New Left’, a broad movement of activists who campaigned on issues such as feminism, gay rights, abortion, gender roles, drug policy reform etc. What is important about the New Left however, is that they, like us, wanted a complete overhaul in the values and culture of the status quo. They rejected the ‘Old Left’, thus they abandoned dialectical materialism, labour issues and the class struggle in favour of social issues and fighting for ‘minority groups’.

Their reasoning was that the Old Left’s focus on class was unsuccessful, and so they had a rethink, deciding that moving forward they were going to transition to the values of counter-culture, meaning they would push ideas that conflicted with the traditional social norms of the time. Their rejection of the Old Left is very similar to our rejection of the Old Right for their repeated failures over the past few decades. Through non-violent civil disobedience and activism, New Left groups created a counter-vision and counter-culture that appealed to the youth. Some famous examples of their activism include when 3,000 ‘Yippies’ (an offshoot from the hippie movement) took over Grand Central terminal in New York during their celebration of the Spring Equinox in 1968. In 1967, two Yippy leaders led an action that attempted an exorcism and levitation of the Pentagon, whereby activists surrounded the Pentagon and began chanting ritualistic chants. The idea behind this was to perform something that matched the absurdity of the Vietnam War.

For decades now, the left has been winning the culture war, and only recently have we witnessed a comeback from the right. We’re experiencing this cultural fightback in two main ways, one being alternative media and the other being patriotic street movements.  They are complementary and not in conflict with each other, since while one counters the ideology of multiculturalism in the digital space and helps redpill many normal people, we in Generation Identity mobilise those awakened people. We offer them a platform to do something, since they can embed themselves in the cultural struggle by partaking in actions, much like the New Left did during the 1960s. Generation Identity has scored immense successes already, as both Defend Europe campaigns yielded tangible results. While the first mission in the Mediterranean was ongoing, Italy decided to close all its ports to the NGOs and Libyan authorities banned them from their waters. After the second mission in the Alps, the French Interior Ministry promised to send troops to the French-Italian border to clamp down on illegal immigration. These two symbolic actions mustered enough pressure on the elites that they addressed the concerns raised. As opposed to staying at home leaving comments on online forums and comment sections, our members have bravely opted to get on the streets and do something for their country. For Generation Identity offers them a vision and a blueprint to affect real political change, rather than endless rallies and mindless edgy stunts. We channel the political frustrations of the youth into smart, creative, original and tactful activism. While doing this, we try to maintain our professional, disciplined, dynamic and organised image, as we understand the importance of all these things in communicating our message and shifting the Overton window. We play the long game, aspiring to capture the minds of the majority in order to shape public opinion and therefore redefine the parameters of the Overton window.  We provide the European youth more than just the option to like and share videos or vote every 5 years. We are the generation that have answered the call to defend what’s ours.

About the Author

Benjamin Jones is Leader of Generation Identity United Kingdom.